Never before has it been more important to be able to actively manage your personal brand.
First, because predictable career-paths are long gone. A philosophy major can easily be the preferred candidate for a Wall Street position, while an engineer can thrive in the modern world of ad tech and marketing. This increased diversity means that you are competing with people with very different backgrounds so being able to articulate a clear, cohesive story is critical.
Additionally, a whole arsenal of new tools has emerged to manage and promote your brand in the online space. These new tools bring the promise of an easier, DIY approach to personal branding, yet the reality is that they create a lot of additional noise and complexity. Put differently, the bar is now higher and you can´t afford not to have a polished, cohesive, compelling and ongoing online presence. Managing this process can be a full time job and yet the results will still depend on having a clear brand strategy.
Do you have one?
These are the types of questions that you will answer through our six-stage, Personal Branding Programme. Through this programme we will help you identify your strengths, raise your visibility, define your personal communication strategy, enhance your credibility and create trust. You will have a clear focus on who you really are and what you offer to prospective employers and clients. You will acquire the understanding, the skills and the tools you need to market yourself effectively. In the end, through our Personal Branding Programme you will be empowered to build and own your personal brand, supporting you to that next step and throughout your career.
“Yourself is still available”. Own you.
"The coaching raised my awareness of my inherent motivation and helped me consider my future more clearly. Throughout his coaching, Mirko created a safe and supportive environment of mutual respect and trust. Following each session, he assigned exercises and clearly explained the rationale behind his requests." | China
"Herr Lübke hat es innerhalb von drei Coaching Einheiten geschafft, mit mir gemeinsam limitierende Glaubenssätze herauszuarbeiten und mir geholfen Schritte zu definieren, wirksam an diesen zu arbeiten. An der Zusammenarbeit habe ich sehr geschätzt wie schnell Herr Lübke eine vertrauensvolle Ebene schaffen konnte und wie schnell man persönliche Dinge besprechen konnte." | Düsseldorf, Germany
"In numerous circumstances, my coach was able to pinpoint the reasoning behind my behavior. This helped clarify my perspective and indicated that I’m often sidetracked; I need to adjust my course. I greatly appreciated that he quickly understood and empathized with my situation. He came up with critical questions to help lead me to solutions." | Germany
“I was very pleased with your Leadership. Even when I wasn’t available to participate, I alwa ys had a good feeling that with you in charge, our objectives would be met. I have full confidence in you. With the introduction of the new CRM, we gained considerable professionalism – and our sales performance increased. This success significantly impacted company earnings. Thank you, Mirko.” | Germany
“Especially during challenging times or crisis situations, Mirko remains in full control, acts calm and goal focused. Within an often multinational business environment, he always leads with a friendly and considered style. The performance outcome of the different teams always satisfies the needs of the business and the wellbeing of our multiple team members at the same time. His great leadership skills are characterized by outstanding interpersonal skills, the ability to understand the detailed drivers within very complex settings quickly and to identify and develop impacting change management solutions to problems. Hence, Mirko is a very valuable member to any management board, getting things done and keeping outcomes in alignment with goals and business requirements.” | Germany
“Mirko’s great leadership skills and exceptionally positive attitude - coupled with his expertise leading international, multi-cultural teams and extensive project management experience across diverse industries – produced on-time, onbudget results. Mirko assumes the mindset of the CEO; he immediately grasps priorities. He has the ability to evaluate situations swiftly, conceptualize options and improvise as required – and to communicate his vision. We recommend Mirko as an outstanding resource for multinational business environments.” | Germany
"The coaching has been very valuable since it pushed me to 1) figure out what I really want, 2) make a plan for how to get there and 3) prioritize accordingly. It was a pleasure having Mr Luebke as a coach, seemingly effortless Mr Luebke lured out of me thoughts, aspirations and fears that I have not previously been able to verbalize, and further he did not just leave me with that but he keep going until we had a reasonable and realistic plan for how to take the next steps." | Sweden
- Your Company -
Why should you build your personal brand?
Building a recognizable personal brand opens new and often unexpected professional opportunities for you!
+49 211 130 688 76
Duesseldorf Office, Josephinenstr. 13
40212 Duesseldorf, Germany