Personal branding

Luebke Consulting - Personal Branding

YOU ARE THE CEO OF THE BRAND CALLED "YOU".
WHO IS YOUR CMO?

Never before has it been more important to be able to actively manage your personal brand.

Why?

First, because predictable career-paths are long gone. A philosophy major can easily be the preferred candidate for a Wall Street position, while an engineer can thrive in the modern world of ad tech and marketing. This increased diversity means that you are competing with people with very different backgrounds so being able to articulate a clear, cohesive story is critical.

Additionally, a whole arsenal of new tools has emerged to manage and promote your brand in the online space. These new tools bring the promise of an easier, DIY approach to personal branding, yet the reality is that they create a lot of additional noise and complexity. Put differently, the bar is now higher and you can´t afford not to have a polished, cohesive, compelling and ongoing online presence. Managing this process can be a full time job and yet the results will still depend on having a clear brand strategy.

Do you have one?

  • Can you articulate clearly and powerfully what you bring to the table?
  • Could you give a 30-second elevator speech about yourself at any time, on demand?
  • Are you fully prepared for that next interview or key sales pitch?
  • Finally, how consistently and how powerfully do you communicate your brand story online?

These are the types of questions that you will answer through our six-stage, Personal Branding Programme. Through this programme we will help you identify your strengths, raise your visibility, define your personal communication strategy, enhance your credibility and create trust. You will have a clear focus on who you really are and what you offer to prospective employers and clients. You will acquire the understanding, the skills and the tools you need to market yourself effectively. In the end, through our Personal Branding Programme you will be empowered to build and own your personal brand, supporting you to that next step and throughout your career.

“Yourself is still available”. Own you.


Contact us to talk to one of our specialist advisers
about Personal Branding?

contact
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EXECUTIVE COACHING
Being in the driving seat, how can you make sure to sustain your position and perform at your best?


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BUSINESS AND CORPORATE ADVICE
Facilitate your success with broad professional experience.


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EXECUTIVE PRESENCE
Top jobs and top sales contracts are only for those who look the part.


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CAREER DEVELOPMENT
“Successfully unhappy” – You thought that success feels different.


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PERSONAL BRANDING
Stand out from the usual crowd and land your dream job!


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OUR TEAM
Your success is our passion.
  • COO of an international School:

    "The coaching raised my awareness of my inherent motivation and helped me consider my future more clearly. Throughout his coaching, Mirko created a safe and supportive environment of mutual respect and trust. Following each session, he assigned exercises and clearly explained the rationale behind his requests." | China

  • Finance Consultant:

    "Herr Lübke hat es innerhalb von drei Coaching Einheiten geschafft, mit mir gemeinsam limitierende Glaubenssätze herauszuarbeiten und mir geholfen Schritte zu definieren, wirksam an diesen zu arbeiten. An der Zusammenarbeit habe ich sehr geschätzt wie schnell Herr Lübke eine vertrauensvolle Ebene schaffen konnte und wie schnell man persönliche Dinge besprechen konnte." | Düsseldorf, Germany

  • HR-Director, Surface Technologies:

    "In numerous circumstances, my coach was able to pinpoint the reasoning behind my behavior. This helped clarify my perspective and indicated that I’m often sidetracked; I need to adjust my course. I greatly appreciated that he quickly understood and empathized with my situation. He came up with critical questions to help lead me to solutions." | Germany

  • CSO Financial Services Corporation, Germany:

    “I was very pleased with your Leadership. Even when I wasn’t available to participate, I alwa ys had a good feeling that with you in charge, our objectives would be met. I have full confidence in you. With the introduction of the new CRM, we gained considerable professionalism – and our sales performance increased. This success significantly impacted company earnings. Thank you, Mirko.” | Germany

  • COO International Financial Services Corporation:

    “Especially during challenging times or crisis situations, Mirko remains in full control, acts calm and goal focused. Within an often multinational business environment, he always leads with a friendly and considered style. The performance outcome of the different teams always satisfies the needs of the business and the wellbeing of our multiple team members at the same time. His great leadership skills are characterized by outstanding interpersonal skills, the ability to understand the detailed drivers within very complex settings quickly and to identify and develop impacting change management solutions to problems. Hence, Mirko is a very valuable member to any management board, getting things done and keeping outcomes in alignment with goals and business requirements.” | Germany

  • CIO International Leasing Corporation:

    “Mirko’s great leadership skills and exceptionally positive attitude - coupled with his expertise leading international, multi-cultural teams and extensive project management experience across diverse industries – produced on-time, onbudget results. Mirko assumes the mindset of the CEO; he immediately grasps priorities. He has the ability to evaluate situations swiftly, conceptualize options and improvise as required – and to communicate his vision. We recommend Mirko as an outstanding resource for multinational business environments.” | Germany

  • CEO, Air Condition Equipment Industry:

    "The coaching has been very valuable since it pushed me to 1) figure out what I really want, 2) make a plan for how to get there and 3) prioritize accordingly. It was a pleasure having Mr Luebke as a coach, seemingly effortless Mr Luebke lured out of me thoughts, aspirations and fears that I have not previously been able to verbalize, and further he did not just leave me with that but he keep going until we had a reasonable and realistic plan for how to take the next steps." | Sweden

Certificates

Packages

PERSONAL BRANDING
Your Reputation
  • Chemistry Call
  • Discovery Questionnaire
  • Linkedin Check
  • Two Sessions online
  • Strength/Value Exploration
  • Bridging Homework
  • Toolbox Support (CV, Bio...)
  • Personal Anthem/Profiling
  • Job Interview Briefing
  • Six months "MOT-Call"
EXECUTIVE PRESENCE
Your Impact
  • Chemistry Call
  • 360° Survey or Feedback
  • Customized Programme
  • Video Featuring
  • Communication/Speaking
  • Work/own any Room
  • Dining Etiquette
  • Appearance
  • Workplace Best Practice
  • Sustained Support
CAREER DEVELOPMENT
Your Destination
  • Chemistry Call
  • Discovery Questionnaire
  • Branding Package
  • Seven Sessions online
  • SWB and Peak Moments
  • Bridging Homework
  • Individual Profiling
  • Industry Preferencing
  • Action Plan
  • Six months "MOT-Call"
PERSONAL BRANDING
Your Reputation
  • Chemistry Call
  • Discovery Questionnaire
  • Linkedin Check
  • Two Sessions online
  • Strength/Value Exploration
  • Bridging Homework
  • Toolbox Support (CV, Bio...)
  • Personal Anthem/Profiling
  • Job Interview Briefing
  • Six months "MOT-Call"

Business and Corporate Advice

- Your Company -

Individual Engagements in Strategy, Change Management and Business Development

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Why should you build your personal brand?
Building a recognizable personal brand opens new and often unexpected professional opportunities for you!

Contact

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+49 211 130 688 76

service@luebke-consulting.com

Duesseldorf Office, Josephinenstr. 13
40212 Duesseldorf, Germany